Loan Provides Capital for Business to Pivot Operations
A revenue decline during the pandemic pushed one local business owner to take a new and proactive approach to her business.
Catherine DiNuzzo is a Licensed Professional Counselor, author, and speaker. Based in Beloit, Kansas, she has been in private practice since 2010. Faced with challenges during the pandemic, DiNuzzo pivoted her business model and founded Sacred Heart Mental Wellness. The new platform provides tools and resources for mental wellness and dealing with anxiety from a Catholic perspective. Her accompanying book, “The Catholic Guide Through Anxiety,” is currently available on Amazon.
“When the pandemic hit, the mental health sector did very well. However, in the months immediately following, there was uncertainty and financial constraints and it began to have an impact on my business,” DiNuzzo said. “I was also seeing how the pandemic would affect people’s mental health as a whole and I saw a need. My goal is to change mental health into mental wellness. Part of that shift for me was to be proactive and make tools and resources more accessible with shorter, smaller snippets of information that are more digestible.”
A business loan enabled DiNuzzo to invest in the online resources that she says she would not have otherwise had the capital to do at the time.
“I worked with a local studio for website design/videography and a local person helped me with my book. I really appreciated this opportunity and this was one way I could give back to my area. The loan provided a bridge to help me get to the next place with my business goals.”
The project was made possible, in part, through assistance from the NCK Business Relief Loan Program that was funded by the EDA CARES Act RLF 2020 and administered by the NCRPC. Additional investment was made by the owner.
This article appeared in the June 2022 NCRPC Newsletter.