New Business Signage Pilot Program Recently Launched in Dickinson County

This article was published on: 11/18/2019

This article appeared in the November 2019 NCRPC Newsletter.

A new program that is designed to assist businesses with improving or replacing signs on commercial buildings is now available in Dickinson County.

The pilot project of the Dickinson County Economic Development Corporation Business Signage Program is designed to provide an affordable funding/financing option for signage on commercial buildings to improve the functionality, structural integrity and aesthetics of signs in commercial areas. The program offers a maximum loan of $2,000 at 0% interest.

NCRPC is partnering with Dickinson County Economic Development Corporation to provide the program. The NCRPC Business Finance Program is providing funding for the program.

Image of "blade" type signage

A new pilot program in Dickinson County seeks to offer an affordable funding option for signage on commercial buildings. The picture above is an example of the preferred, but not required, “blade” type signage.

“We are pleased to partner with Dickinson County Economic Development Corporation to offer this pilot program,” NCRPC Business Finance Director Debra Peters said.

According to Dickinson County Economic Development Corporation Executive Director Chuck Scott, business signage is an important part of a business’s marketing strategy.

“Signage is often one of the first impressions people have of a business,” Scott said. “By assisting businesses with this key part of their marketing strategy, the hope is businesses will be more visible and will be able to expand their customer base and grow. We look forward to talking with our businesses about how this new program might assist their business.”

The new “Abilene Forward” initiative helped inspire the program’s start. Abilene Forward is a grassroots effort intended to bring Abilene downtown business and commercial property owners together for ongoing needs such as signage, historical district promotion and beautification.

Applications for the business signage program are now being accepted on a first come, first served basis. The program will be evaluated in October 2020 to review demand and impact to determine if it will be renewed.